Delta Airlines mixes humor, sex appeal to get seat belts fastened
Here's one that at first glance defies explanation. One of the hottest videos being streamed on YouTube right now is an in-flight safety video for Delta Airlines.
The clip, an in-flight safety video that highlights those rules and regulations you're expected to follow when you fly the friendly skies, was posted last month and has attracted more than 360,000 views.
The Delta flight attendant featured in the clip has been dubbed 'Deltalina' for her passing resemblance to Angelina Jolie and you know what ... I watched. And not just because I'm an Angelina Jolie fan.
It was the first time in years of flying that I watched and paid attention to one of those safety videos because most have the quality and attention-grabbing skills of those teensploitation films of the 1950s we were forced to watch in elementary school.
I won't even be flying Delta Airlines anytime in the near future, but I watched, I listened, I paid attention, and hundreds of thousands of other people are watching and paying attention too. And if you're reading this blog and clicked on the video clip above to see what I was talking about you watched too.
How powerful is the message and the means of distribution when someone becomes a willing volunteer to spread the word about the perils of tampering with bathroom smoke detectors and the use of cellphones during your next flight? And what are the chances that this simple but sexy safety video helps sell airfares for Delta?
I might have to talk my wife in to going on holiday. Movies are always better in the theater ... even if they're at 30,000 feet above the ground.